6 GOLDEN RULES TO INCREASE DIRECT BOOKINGS
6 Gold Suggestions That Will Guide You to Increase Bookings from the Hotel Website
I have been trying to share my research and experience with UI and UX on Hotel Websites for a long time but today I will talk about the ways to increase sales for Hotel Websites. In order to increase sales from your Hotel website, you can get satisfactory results by following only the right steps without having to discount your sales prices.
1-Reduce the length and complexity of making a reservation.
The length of the reservation process and unnecessarily requested information can lead to the loss of potential bookings. The completion of this phase using as few pages is an important role in direct bookings for hotels. In the process of completing the reservation, the information requested from the visitors must be carefully reviewed and unnecessary information forms should be removed.You ask why? Is it really necessary to explain the people's business phone or e-mail addresses several times? Have you ever thought that they could escape from the reservation screen while asking them to fill out these long forms?
I'm sure you think you're too boring when filling out these and other forms. Later on, we have to make it easier for customers to book direct more easily. If the user can make a reservation without being a member and they are satisfied with this process, they will be a member of their later bookings and will visit back to your hotel website to benefit from the member discounts.
2) During the reservation process and prior to having Live Support Service.
You can help visitors to complete their reservations by offering live support during the booking process. With this service, you may answer a possible question mark by sending a support invitation to a visitor who has been staying on any page of your Hotel Website for a long time, or who has almost decided not to make a decision altough they have visited your website.You should place the live support service in a section that visitors can notice on your Hotel Website. In this way, you can make it easier for them to get support by using this service at any time. An effective live support service will make a great increase in reservations from Hotel Websites.
3-) Give visitors a real reason to choose your Hotel Website.
First of all, why should a visitor book from the Hotel Web Site and not from another place?
You try to think by putting yourself in a visitor's place. Always communicate effectively with your Hotel Website visitors and try to find out what they think and what they want. The most important topic is that you are different from online channels. Why would they prefer your Hotel’s Website that offers the same service and offer as Online Channels? You should now examine the other booking platforms in detail and create a situation that will differentiate your Hotel's Web Site. For example, offer discounts and extras that they won't find in OTAs.
4-) Show your online security certificate and similar certificates.
One reason people make reservations from Hotel Websites should be a feeling of trust.
With the security certificates you can show on your website, you can earn the trust of your visitors and make reservations on your own website.
5-) Use Comment Fields to Affect Visitors Direct Booking Behaviors
Obviously, we are amazed that many of the Hotel Websites still do not value customer reviews, and even within these Hotel Websites, there are large chains serving the Luxury segment. I'm sure that, if visitors can see the customer reviews, that will have a great impact on direct bookings.
6-During Reservation Process,You should give correct Information and provide Extra Services.
What's the easiest way to get more reservations and increase your revenue from your hotel's website? Extra packages and services to be purchased during the booking process should be shown. You can increase your revenue by raising the average booking amount.
These Six Gold suggestions will helps you to increase direct sales from your website and decrease your commission cost.
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