Who doesn’t want to have more direct bookings? It is the absolute best way to increase your hotel’s RevPAR.
However, it is not as easy as it seems, since there are many competitors in the market. For many years, rate parity has been a very controversial topic in the online travel world.
Big brothers such as Booking.com and Expedia have consistently kept telling hotels that you cannot sell rooms cheaper on your hotel’s website, and if you do then you may lose your OTA ranking…
Of course, it is not fair. So, government authorities in Europe have started to investigate this topic, and they have removed (Expedia and Booking.com’s) broad rate parity clauses from their contract.
It all began in 1996. Triptease published an infographic on their blog, which we have shared below.