Convert SmartlY
DIRECT BOOKING SUITE
It is a package developed specifically to increase the online direct bookings through the hotel website and to reduce the commission costs you pay to online travel agencies.
DIRECT BOOKING SUITE PLANS
Find the plan that's right for you.
STANDARD
Direct Booking Suite for hotels
currently with a web design.
PREMIUM
Direct Booking Suite for those hotels
requiring a new web design.
✓ Smart Widgets
✓ Booking Engine
✓ User Experience Testing & Data Analysis
✓ Special Promotion Development
✓ OTA Management Consultancy
✓ Dedicated Account Manager
✓ Trip Advisor Management
All Standard features plus:
✓ New Web Design
✓ Website Maintenance
✓ Website CMS
✓ Unlimited Mail Hosting
✓ Google Services
✓ SEO Services
NEW WEB DESIGN
What’s your style? Whatever your hotel’s style we can match your website to reflect this. We will create your website to match your customer's expectations while ensuring a smooth customer booking journey. We will continually manage changes and updates on your website, so you can be assured never to be out of date.
WEB CMS
Updates…No Problem! Our easy to use Content Management System (CMS) allows you to drag and drop changes making it easy, quick and convenient to make changes on your web page. Your website can always look how you want it to, and requires no technical experience.
GOOGLE SERVICES
More way’s to grow! We can integrate your website with Google Analytic and Webmaster tool; this will help you with more avenues to grow your business. This service will be focused on, increasing your listing order on Google, help you to be more productive and optimise your website with great analytics to understand your customer behaviour and get strong results with solid actions.
SEO
It’s all about the ranking! Search Engine Optimisation is a very effective way to attract traffic to your hotel website. We will create a specific and focused SEO marketing plan for your hotel website to drive a notable increase direct sales, targeting short, mid and long tail keywords.
MAINTENANCE AND UNLIMITED MAIL HOSTING
One less worry….We will take care of all of you web hosting including the maintenance of this. Our promise is to provide you with a secure and reliable hosting, daily backups, seamless updates and more importantly unlimited mail storage leaving you with one less thing to worry about!
SMART WIDGETS
Get the message across… We will not create just any widgets for your website but smart widgets! Popups and notifications will be tailor made to suit your hotel's strategy and get the message out to your customers in real time.
BOOKING ENGINE
Conversion….Conversion….Conversion….Our ingenious and powerful online booking engine allows you to do that! Keeping the modern traveller in mind, our booking engine is a quick, efficient and easy to use tool keeping the booking process time down. We offer excellent data capture points which allow you to analyse critical data and revenue opportunities all the time.
USER EXPERIENCE TESTING and DATA ANALYSIS
All set….what's next! Once everything is setup for you, we will work with you and help you understand your customer trends; we will also review your current strategies and ensure we can add great value to develop your direct sales strategies further.
SPECIAL PROMOTION DEVELOPMENT
Getting it right! Based on the customer experience and data analysis, we will create individual promotions and campaigns to suit your hotel and help you attract more business but, more importantly, the right business. Having constant engagement with your Account Manager will allow us to understand your need periods and we can ensure we capture business for you at every opportunity.
OTA MANAGEMENT CONSULTANCY
Hotels get too many traffic to the hotels website, due to the hotels being listed on the Online Travel Agent (OTA) website. This called billboard effect. This is why hotels listing order in OTAs is important for your direct booking strategy success. At Hotel Linkage we can help you to analyse how well your market is working for you from a particular OTA perspective while maintaining that optimal position on the most beneficial partner. We will cooperate with you to ensure you have a full proof OTA strategy and ensure the OTA’s are working for you rather than just looking at a year on year commission cost increase.
DEDICATED ACCOUNT MANAGER
With you all the way….We know this is a long journey, and it can get a bit lonely, the good news is we are not going to leave you alone! Our experienced account managers will work with you to create your action plans come alive. Your dedicated Account Manager will always be your primary point of contact so you know who you are always dealing with.
TRIP ADVISOR MANAGEMENT
New Direct booking Strategy? By having a TripAdvisor business account and joining TripAdvisor Instant Booking, You can benefit from a lower commission for these bookings than you would pay through online travel agencies and continue to push your branding. At Hotel Linkage we have an extensive level of experience managing TripAdvisor business accounts and together with your Account Manager, you can be sure to increase your direct sales in a much more cost-effective manner.
