Tips for Creating a Black Friday Campaign for Your Hotel

Black Friday is now one of the most important promotional events in the hotel industry's calendar. Over the last few years, Hotel Linkage customers with Black Friday promotions have seen an increase in direct bookings for this holiday weekend of more than 100 percent. Based on the knowledge our team has accumulated over the years, you will learn how to easily create a successful Black Friday campaign in this blog. You'll also learn how we can assist you in making the most of Black Friday.

Here are our suggestions for creating a profitable Black Friday campaign:

1. Keep things simple.

The more specific your offer, the easier it will be for guests to comprehend what they receive. Because there aren't many strings attached, this can boost their confidence in booking. It's still important to have clear terms and conditions, but don't include so many that you limit who can buy your special deals.

2. Make a generous offer.

Around Black Friday, bargain hunters are out in force, looking for the best deals they can find. In previous years, hotels have offered discounts of up to 55 percent, with a standard discount of 10-20 percent seen by Hotel Linkage. Offering additional value add-ons is another great way to create an appealing offer if you don't want to discount rates too much. Consider including free breakfast or room upgrades to create a generous offer without lowering your rates. Remember that you can include terms in these offers that limit high demand dates so that you don't lose money by selling out at heavily discounted prices.

3. Use time-sensitive strategies.

Increase the pressure by emphasizing limited stock numbers or using flash sale offers. Flash sales are an excellent way to build anticipation for Black Friday and Cyber Monday while highlighting your offer. You can use a flash sale template to countdown to the end of your offer. This instills a sense of urgency in your website visitors to take action. We recommend running your campaign from Friday to Monday to maximize exposure and sales potential.

4. Mobile users should be targeted as well.

Before making a purchase over the holiday season, bargain hunters conduct extensive research. While conducting their research, they heavily rely on mobile devices. Make sure your Black Friday deals are prominently displayed on mobile. Consider how you might make the purchasing process easier on mobile as well. Is it possible to build a link that automatically applies the discount in the booking engine rather than requiring the user to submit a promo code? Reducing the number of steps required to make a purchase on a mobile device can help with conversion.